AdaptQ provides organizations with a platform to collect, organize, and share vital “voice of the customer” insight that drives agile marketing, sales, and development functions.
Externally facing employees represent an under-utilized resource for the collection of competitive intelligence. Sales, customer service, concierge, and marketing employees interact with customers, leads, potential leads, partners, former customers, and various other external stakeholders on a regular basis. These interactions represent opportunities to collect valuable insight into the competitive environment of a firm’s industry.
AdaptQ enables organizations to share valuable insights throughout the enterprise as information is collected.